People want to be sure your business is legit, trustworthy and can actually do the job well.
Most businesses underperform because they don’t showcase their expertise.
Especially online.
On the internet, you’re more likely to find scammers who’ll abuse your trust and mislead you.
If people are paying you for something, they want to know they’re buying from someone reliable.
So how do you show you’re reliable? The most common way is to post testimonials.
While this does work, it’s also inefficient.
The Easiest Way to Gain Credibility
A testimonial is a piece of content.
Potential customers can see it, interact with it and it adds credibility.
The problem with a testimonial is that it can’t be repurposed.
You want a piece of content that can be turned into reels, tweets, and threads. The perfect piece of content for repurposing is an article.
You can create smaller posts, video scripts and ads from an article, and by evenly scheduling these posts you have a steady flow of content being pushed out daily.
Not only will this content gain you credibility, but it will also help to grow your social media accounts to reach more potential customers.
How Will Your Articles Look?
Your articles should provide information your ideal customer is searching for, and motivate them to take action.
If you were a Physiotherapist you might choose to write about the harmful effects of not warming up property prior to exercise, and why you should visit a Physiotherapist to get X solution which has Y benefits.
Don’t be afraid of people using your information to take action by themselves, most people would rather have a professional help them out.
The easiest way to write an article is to find a problem your ideal client is facing and write down your solution and some key points to expand upon.
When starting, each article could take any between 1 and 4 hours to write, edit and post across your socials.
This is absolutely fine and completely normal. Don't worry about how long it takes, just focus on producing something that’s relevant and useful to your potential customers.
If you want tips on writing a good article, contact us and we’ll give you some starting blocks and topic suggestions for your business specifically.
Or…
You can have us do the whole thing.
We’ll create and post articles for your business, saving you precious hours.
Get in contact with Ethan TODAY for a free business plan on how we can help you.
Comments